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10 Findings from a New Media Consumption Study with Adam Wise of National Media and Mitch Kline & Pat McGee of Katz Media

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Manage episode 499769456 series 2890604
Content provided by Zac McCrary. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Zac McCrary or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

Two media firms, Katz Media & National Media, recently partnered to conduct an in-depth media consumption study in the aftermath of the 2024 elections. For the first time publicly, Mitch Kline / Patrick McGee (Katz) & Adam Wise (National) talk in-depth about this study, what motivated it, and 10 core findings from their data.

IN THIS EPISODE

The cliff notes version of how Mitch, Pat, and Adam got into politics...

The origin story of the new post 2024 election media consumption survey...

The 6 distinct voter media consumption profiles identified in this new data...

When voters decided who to vote for in 2024 and media implications moving forward...

The interconnection among the decline of ticket-splitting, ballot drop-off, and media fragmentation...

The relative import of economic vs. social concerns in driving voter decisions...

Texting as the "turnout workhorse" of the 2024 election & why it can't be replicated in 2026...

Who voters want to hear from in campaigns?

How the rise of second-screen experiences should change media strategies...

Dirty little secrets about media ratings...

What trends indicate about the future of media consumption in the coming years...

The role of direct mail in the 2024 elections

Final takeaways from this data from Mitch, Pat, & Adam...

  continue reading

192 episodes

Artwork
iconShare
 
Manage episode 499769456 series 2890604
Content provided by Zac McCrary. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Zac McCrary or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

Two media firms, Katz Media & National Media, recently partnered to conduct an in-depth media consumption study in the aftermath of the 2024 elections. For the first time publicly, Mitch Kline / Patrick McGee (Katz) & Adam Wise (National) talk in-depth about this study, what motivated it, and 10 core findings from their data.

IN THIS EPISODE

The cliff notes version of how Mitch, Pat, and Adam got into politics...

The origin story of the new post 2024 election media consumption survey...

The 6 distinct voter media consumption profiles identified in this new data...

When voters decided who to vote for in 2024 and media implications moving forward...

The interconnection among the decline of ticket-splitting, ballot drop-off, and media fragmentation...

The relative import of economic vs. social concerns in driving voter decisions...

Texting as the "turnout workhorse" of the 2024 election & why it can't be replicated in 2026...

Who voters want to hear from in campaigns?

How the rise of second-screen experiences should change media strategies...

Dirty little secrets about media ratings...

What trends indicate about the future of media consumption in the coming years...

The role of direct mail in the 2024 elections

Final takeaways from this data from Mitch, Pat, & Adam...

  continue reading

192 episodes

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