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435: Creating Content that Connects- When Videos Become More Than Marketing w/ Joe Smith
Manage episode 477014665 series 3442904
Joe Smith Is Back And He’s Still Setting the Bar for Club Communication
Joe’s not just a friend of the show he’s one of the most forward-thinking GMs out there when it comes to content, connection, and culture.
In this episode, Joe Smith of Countryside Golf & Country Club joins us again to share how his weekly club update videos have become more than just informative they’ve become a part of the club’s identity.
What started as a workaround to a $10K drone quote has evolved into a creative engine that entertains, informs, and brings the whole community closer together.
We talk about:
- Why consistency matters more than polish
- How Joe’s Monday videos are helping him manage the rumor mill better than ever
- The behind-the-scenes process (and why it only takes about 3 hours a week)
- “One-bite reviews,” board member spotlights, and other fun formats that get members talking
- How this approach strengthens off-season engagement and boosts staff morale
- And what’s next: a club podcast that blends connection, marketing, and creativity
This episode is part case study, part playbook, and part reminder that a little personality goes a long way.
If you're looking to rethink your club's communication strategy—or just need a spark to try something new—this one’s worth your time.
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Chapters
1. Introduction to Joe Smith (00:00:00)
2. Origins of Club Video Content (00:02:44)
3. Consistent Content as Club Culture (00:05:34)
4. Controlling the Rumor Mill (00:10:44)
5. Content Creation Process (00:15:36)
6. Member Engagement Through Videos (00:20:46)
7. Future Plans: Club Podcast Ideas (00:27:32)
8. Episode Wrap-up (00:32:48)
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