Digital printing is rapidly reshaping the industry—but where does that leave analogue techniques like offset lithography? In this episode, we explore the advancements driving digital’s rise and how it continues to coexist with traditional processes. Joining us is Jon Harper Smith, Associate Consultant at Smithers Information, whose 40+ years in the industry and expert research offer a data-driven look at this transformative shift. Get ready for an insightful discussion on the future of print technology!