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Fiber Broadband Marketing - Single Source of Truth Data Architecture with Hannah Lee #32
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In this episode of Print to Pixel, Dennis Kelly speaks with Hannah Lee, CEO of Second Mile Marketing, about the transformative power of omnichannel marketing and revenue operations. They discuss Hannah's journey in founding her agency, the importance of breaking down silos within organizations, and the challenges faced by fiber broadband operators, particularly around single source of truth data.
The conversation also highlights the capabilities of HubSpot in driving effective marketing strategies and the necessity of first-party data in today's marketing landscape.
Chapters:
- What Inspired Hannah to Start Second Mile – 02:10
- Defining Revenue Operations and How It’s Applied – 06:51
- Challenges in the Fiber Broadband Space – 10:29
- Why Clean Data is the Key to Growth and Automation – 13:18
- What Makes HubSpot a Great Fit for Fiber Companies – 14:58
- The Value of Integration and Reducing Technical Debt – 16:58
- Using HubSpot for Omnichannel Campaigns and Personalization – 20:26
- The Risk of Relying on a Single Channel – 23:53
- Get in Touch with Hannah and Second Mile – 25:11
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