In the era of TikTok advertising, influencer campaigns, and artificial intelligence, traditional marketing media can often be looked down upon. But WARC Creative’s recent report says there’s still a prominent place for print media in marketing strategies.

This episode of Print Matters – A Canon Podcast sees co-host Jacky Hobson speak to WARC Creative’s Head of Content, Amy Rodgers, about the wealth of opportunities direct mail can bring – and why printers should consider keeping direct mail at the front of marketers’ minds.

This instalment focuses on being knowledgeable, one of the Make It Mantras from the Canon Ascent Programme – a business development initiative designed to support Canon’s Pro Print customers now and for the future. Get started on our website: https://www.canon-europe.com/business/services/canon-ascent-programme/