Episode 79 - Alberta Distillers Rare Batch Whisky - Olberding Brand Family Print Design Podcast - Inspiration For In-house Creative Teams podcast

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Episode 79 - Alberta Distillers Rare Batch Whisky - Olberding Brand Family

4d ago 1:23:22

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In this episode, Dave talks with Chris Gajus, Creative Director at Olberding Brand Family, about the packaging for Alberta Distillers Rare Batch that his team helped bring to life.

If you’re a graphic designer or creative director who loves print, packaging, or some sweet sweet embellishments, this episode is for you.

Chris breaks down how they took a very rough starting point and turned it into a full premium packaging system with strong storytelling, structure, and materials. This includes the strategy behind the mountain imagery, the multi-level emboss, using tactile varnish instead of foil, and how they made sure the whiskey glows through the front and back windows on shelf.

You’ll also hear about real considerations designers deal with every day: board weight, coatings, cracking on folds, color matching between substrates, working with vendors, and building files with multiple special-finishes layers. It’s a full look at how design moves from a concept to a finished physical product that pulls people in.

Chris also shares his early print memories (video game boxes and manuals), his first print project in school, and a project that totally fell apart thanks to unclear feedback and direction. If you’ve ever had a client say “I’ll know it when I see it,” you’ll feel right at home.

Things discussed in this episode:

Premium packaging design
Building dielines and structural packaging workflow
Multi-level embossing
Tactile varnish vs. foil stamping
Color matching across substrates
Paperboard weight and packaging durability
Creating shelf presence in liquor and beverage categories
Integrating brand storytelling into print
Working with production, prepress, and color teams
Turning a rough concept into a print-ready, high-end package

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