Most sports reporters sit in the press box. Abe Madkour's staff of reporters sit in the C-Suite. On this episode of Press Profiles, we sit down with Sports Business Journal's Publisher and Executive Editor to explore his love for the "game behind the game" and how he has built an industry-renowned publication that covers the business of sports. We get into his early days, starting in politics, then sports, and eventually making the transition to journalism. Early on he had to wake up early, gather newspapers, and compile them into what was then "Sports Business Daily". That beginning has grown into a career leading a staff of 130 employees in bureaus across the country. We also discuss the hottest topics in sports business today including NIL, athletes growing their business portfolios, the evolution of sponsorships, changes in team ownership, and of course, a whole lot more.