In this episode of Prepping for the Studio, host Roy Silverstein (Brian Scheuble was "out of the office") speaks with Richard Carrasco, a studio owner, engineer, songwriter, musician, and specialist in making music for Sync Licensing.

Discussions include an overview of sync licensing, Richard's journey from playing in punk bands to focusing on sync music, and practical advice for musicians looking to break into the field.

Key topics covered are the importance of building a music catalog, understanding the different types of sync deals (exclusive vs. non-exclusive), the significance of using live instruments, and the role of performance rights organizations.

Richard also emphasizes the importance of patience, networking, and maintaining proper documentation in the sync music business.

00:00 Introduction to Prepping for the Studio

00:34 Meet the Guest: Richard Carrasco

01:12 Sync Licensing: An Overview

01:52 Richard's Journey in Music and Sync

04:04 Defining Sync and Its Importance

05:43 The Business of Sync Music

08:30 Genres and Moods in Sync Music

11:03 Creating and Delivering Sync Music

13:50 Building Relationships in the Sync Industry

28:13 Legal and Financial Aspects of Sync

35:43 Discussing Studio Costs and Song Production

36:46 The Importance of Being Your Own Producer

38:13 Work for Hire Agreements in Sync

39:50 Building a Music Catalog for Sync

45:50 The Role of AI in Sync

50:52 Understanding Sync Deals and Agreements

56:27 Using Virtual Instruments in Sync

01:02:32 Final Thoughts on Getting into Sync Licensing

01:08:21 Podcast Outro and Credits

Check out Richard at these links:

Website: https://www.fullwavestudios.com/

Instagram: @fullwavestudios

Please visit http://www.preppingforthestudio.com for more info and to download the free ebook, "A Musician's Guide To The Recording Studio".

Host:

Roy Silverstein of Rarefied Recording (www.rarefiedrecording.com)

If you have questions, comments, or suggestions please email Roy: [email protected]

If you love this podcast, please leave a review on whatever platform you listen to your podcasts on.