Ever wondered if your bathroom routine could be a little more... luxurious? Charlie Siciak, co-founder of goodwipes is leading a charge to transform the traditionally unglamorous toilet paper category into a vibrant, beauty-inspired experience. In this interview, Charlie delves into goodwipes' unique brand-building strategies, innovative experiential activations like the Porta Palace, and the balance of e-commerce and retail in their mission to convert the world to a "wet wipe" clean.