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50: How to Teach AI to Speak Your Brand Voice
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Your marketing team is probably already using AI. The real question is: are you getting content that truly sounds like your brand?
In this episode of Practical Rebels, Logan and Veronique unpack how to train AI the right way. From giving better prompts to refining outputs in rounds, they share how to turn AI into a creative partner instead of a quick shortcut.
🎙️ The episode is now live. Listen today on your favorite podcast platform.
Chapters
1. Cold Open & Topic Setup (00:00:00)
2. Why Marketing Teams Rush Into AI (00:00:34)
3. Platform Pressure And Tool Shakeouts (00:03:48)
4. The Brand Voice Problem With AI (00:04:34)
5. Build A North Star For Consistency (00:07:39)
6. Custom GPTs As Shared Team Memory (00:10:05)
7. Maintenance: Keep Training Your Models (00:12:01)
8. Treat AI Like A Teammate (00:14:19)
9. From Prompts To Creative Briefs (00:16:11)
10. Back‑and‑Forth, Practice, And Standards (00:19:08)
11. AI As Force Multiplier, Not Idea Engine (00:21:01)
12. Research Faster, Think Deeper (00:23:50)
13. Leading Teams Through Adoption (00:25:09)
14. Start With AI Inside Your Current Tools (00:27:00)
15. Encouraging Everyday Experimentation (00:28:12)
16. Closing Thoughts And Event Invite (00:29:36)
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