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44: Marketing & Minerals: How BEAM Minerals Dominates Digitally with Miranda Alvarez
Manage episode 492146626 series 3517738
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Discover how a higher education leader teamed up with a mineral supplement company to create authentic, compelling marketing.
Miranda Alvarez @creative.momster, Creative Director @beamminerals and @beamminerals.pets, shares her journey from diverse backgrounds to building a successful brand through storytelling rooted in truth and purpose. On this episode of Practical Rebels, Miranda spoke to us about how she blends science with human connection to build a truly collaborative content strategy.
👉 BEAMminerals.com
Chapters
1. Meet Miranda Albert, Creative Director (00:00:00)
2. From Higher Ed to Full-Time Creative (00:04:15)
3. Teaching Cellular Nutrition with Heart (00:08:27)
4. Building a Content Factory (00:16:40)
5. Email and Social Media Strategy (00:25:32)
6. Authentic Affiliate Marketing Approach (00:34:27)
7. Collaborative Leadership with Founders (00:42:35)
8. Data-Informed Creative Decisions (00:48:00)
9. Creative Leadership Lessons (00:51:10)
44 episodes
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