How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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Content provided by Steve Pockross. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Pockross or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Everything Changes, But Nothing Changes: Why Brand Still Rules with Rachel Shayne
Manage episode 520165076 series 2914314
Content provided by Steve Pockross. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Pockross or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
On this episode of Practical Pivots, marketing veteran Rachel Shayne, of B2B R&D, unpacks why “brand is your moat” and how the real challenge isn’t besting your competitors, but cutting through marketplace confusion. From her insights working with technical founders, Shayne lays out her playbook for building resilient, memorable brands in complex industries. Whether you’re leading a high-growth tech venture or steering strategy in a legacy sector, this interview offers the candid perspective and actionable inspiration today’s business decision-makers crave.
About Rachel
Rachel Shayne is a fractional CMO and brand strategist known for translating complex clean-tech and energy science into market conviction. She has helped create entirely new categories across methane monitoring, geothermal baseload power, and other frontier sectors—using disciplined storytelling to move customers, investors, and industries.
Her career spans global consumer powerhouses such as P&G, Nestlé, and Sephora, as well as some of the most innovative climate-tech and deep-tech companies, including GreenFire Energy, LongPath Technologies, Project Canary, Sionic Energy, and TrelliSense. That blend of Fortune-50 rigor and venture-backed scrappiness shapes a unique approach few CMOs can match.
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She also serves as a mentor with Blackstone Entrepreneurs’ Network, TechStars, and CU Leeds—reflecting a commitment to developing the people who will lead the next generation of markets.
145 episodes
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Manage episode 520165076 series 2914314
Content provided by Steve Pockross. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Pockross or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
On this episode of Practical Pivots, marketing veteran Rachel Shayne, of B2B R&D, unpacks why “brand is your moat” and how the real challenge isn’t besting your competitors, but cutting through marketplace confusion. From her insights working with technical founders, Shayne lays out her playbook for building resilient, memorable brands in complex industries. Whether you’re leading a high-growth tech venture or steering strategy in a legacy sector, this interview offers the candid perspective and actionable inspiration today’s business decision-makers crave.
About Rachel
Rachel Shayne is a fractional CMO and brand strategist known for translating complex clean-tech and energy science into market conviction. She has helped create entirely new categories across methane monitoring, geothermal baseload power, and other frontier sectors—using disciplined storytelling to move customers, investors, and industries.
Her career spans global consumer powerhouses such as P&G, Nestlé, and Sephora, as well as some of the most innovative climate-tech and deep-tech companies, including GreenFire Energy, LongPath Technologies, Project Canary, Sionic Energy, and TrelliSense. That blend of Fortune-50 rigor and venture-backed scrappiness shapes a unique approach few CMOs can match.
Shayne is widely recognized for aligning founders, boards, and teams around clear narratives that fuel growth, culture, and category leadership. Her work has supported more than $200M in capital raised, driven market share above 60%, and positioned multiple brands as leaders in the energy transition.
She also serves as a mentor with Blackstone Entrepreneurs’ Network, TechStars, and CU Leeds—reflecting a commitment to developing the people who will lead the next generation of markets.
145 episodes
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Similar to Practical Pivots
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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continue reading
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…
continue reading
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