Why Promotional Products Still Matter In The Digital Age With Drew Holmgreen PR 360 podcast

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Why Promotional Products Still Matter in the Digital Age with Drew Holmgreen

1d ago 30:22

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In this episode of PR360, Tod interviews Drew Holmgreen, the President and CEO of PPAI, the largest trade association for the $27B promotional products industry. Drew shares insights on the industry's massive economic impact, the emotional connections created through branded merchandise, and how companies can integrate physical products into digital campaigns. He also addresses challenges faced by the industry, including trade disruptions, and explains how PPAI is navigating the choppy waters.

Key Takeaways:

- Memorable promotional products can create lasting impressions and connections

- How trade disruptions have impacted the promotional products industry

- The importance of positive leadership

Episode Timeline:

0:00Introduction to PPAI and Drew Holmgreen

2:00The scope and impact of the promotional products industry

4:20Understanding branded merchandise

6:54The emotional connection of promotional products

9:45Integrating merch with digital campaigns

11:45The revenue potential of merchandising

13:00Howard Stern's aversion to promotional products

13:52Memorable promotional products and their impact

18:00Common mistakes in merchandising

20:25The creative side of the promotional products industry

22:00Navigating trade disruptions

27:40Thought leadership philosophy and positive leadership

This episode's guest:

• Drew Holmgreen on LinkedIn

• PPAI.org

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