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Creating a Cultural Conversation Around Books with Julia Drake

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Manage episode 509481707 series 3237790
Content provided by Jan Richardson and Global Results Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jan Richardson and Global Results Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Julia Drake is the co-founder of Wildbound PR, a boutique literary PR and marketing firm that has led successful campaigns for high-profile and indie authors alike, partnering with major publishers, indie presses, and literary organizations. In this episode, Julia explores the distinct aspects of publishing PR versus traditional PR, how to foster cultural conversations around books, and the impact of social media, particularly TikTok, on book promotion.


Key Takeaways:

- How to prep authors for interviews

- How to promote books through TikTok

- How to connect books to current events


Episode Timeline:

0:00Introduction to Wild Bound PR and Julia Drake

1:30The journey from film to literary PR

4:00Successful Wildbound campaigns

6:00 The myth of inspiration

7:25Differences between traditional PR and publishing PR

8:50Creating conversations around books

10:30Preparing first-time authors for PR

13:35The success rates for book publishing

15:00The impact of social media on Book promotion

16:25The ins and outs of BookTok

19:45Client expectations vs. reality in publishing PR

22:05What sets Wildbound apart

24:30Julia's thought leadership philosophy


This episode’s guest:

Julia Drake on LinkedIn

WildboundPR's website

Wildbound PR on Instagram


Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!


•Join the conversation by leaving a comment!

•Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

295 episodes

Artwork
iconShare
 
Manage episode 509481707 series 3237790
Content provided by Jan Richardson and Global Results Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jan Richardson and Global Results Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Julia Drake is the co-founder of Wildbound PR, a boutique literary PR and marketing firm that has led successful campaigns for high-profile and indie authors alike, partnering with major publishers, indie presses, and literary organizations. In this episode, Julia explores the distinct aspects of publishing PR versus traditional PR, how to foster cultural conversations around books, and the impact of social media, particularly TikTok, on book promotion.


Key Takeaways:

- How to prep authors for interviews

- How to promote books through TikTok

- How to connect books to current events


Episode Timeline:

0:00Introduction to Wild Bound PR and Julia Drake

1:30The journey from film to literary PR

4:00Successful Wildbound campaigns

6:00 The myth of inspiration

7:25Differences between traditional PR and publishing PR

8:50Creating conversations around books

10:30Preparing first-time authors for PR

13:35The success rates for book publishing

15:00The impact of social media on Book promotion

16:25The ins and outs of BookTok

19:45Client expectations vs. reality in publishing PR

22:05What sets Wildbound apart

24:30Julia's thought leadership philosophy


This episode’s guest:

Julia Drake on LinkedIn

WildboundPR's website

Wildbound PR on Instagram


Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!


•Join the conversation by leaving a comment!

•Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

295 episodes

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