Balancing Human And Artificial Intelligence For Value-Driven Results With Tim Gray PR 360 podcast

Content provided by Jan Richardson and Global Results Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jan Richardson and Global Results Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

PR 360 »
Balancing Human and Artificial Intelligence for Value-Driven Results with Tim Gray

3d ago 22:14

MP3•Episode home

Tim Gray is the Strategic Communications Advisor at Intelligent Relations, an AI-powered PR agency that helps brands earn meaningful media coverage. Before moving into PR, Tim spent more than two decades as a business and technology journalist, writing for The New York Times, The Wall Street Journal, VentureBeat, and CNN. In this episode, he shares insights into how Intelligent Relations’ Preston AI platform enhances PR workflows and simplifies pitch creation—while emphasizing the importance of balancing AI with human intelligence. Tim also explores the art of storytelling in PR and outlines his approach to thought leadership.

Key Takeaways:

- Balancing human and artificial intelligence in PR

- Creating new workflows with AI

- Where AI writing comes short

Episode Timeline:

0:00Introduction to Intelligent Relations and Tim Gray

2:48The Role of AI in PR at Intelligent Relations

4:45 How we've rapidly changed our views of ChatGPT

5:59Creating a new workflow around AI

6:45The client experience at Intelligent Relations

7:45How Preston creates AI pitches

10:30How AI affects junior-level PR people

11:30How has Intelligent Relations changed over 7 months?

12:22Balancing human and artificial intelligence

14:00Where AI writing falls short

16:00How to make a story stick

17:45How to get Tod to read your pitch

17:41Tim's thought leadership philosophy

This episode’s guest:

• Tim Gray on LinkedIn

• Intelligentrelations.com

Your host: Tod Perry

• Follow Tod Perry on LinkedIn

• Follow Tod Perry on X

• Learn more about Tod

Subscribe and leave a 5-star review:

https://pod.link/1496390646

•Join the conversation by leaving a comment!

•Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.

306 episodes

#Business #Marketing #Jan Richardson #Global Results Communications #Public Relations #Digital Marketing #Social Media Marketing #Brand Reputation #Content Creation #Influencer Marketing #Tech #Startups #Crisis Communication #Comm #Communication