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EP327 - How a Blog Post Got Me Banned by Facebook — and Why I Don’t Regret It ft Sarah Sal

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Manage episode 496134168 series 2434262
Content provided by Anu Adegbola. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anu Adegbola or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Navigating PPC Pitfalls: Lessons from Facebook Ad Expert Sarah SalIn this episode of PPC Live, host Anu introduces the podcast's new format, bringing experts directly to the listeners.

Anu speaks with Sarah Sal, a renowned Facebook ad specialist, known for her engaging and often sarcastic takes on digital marketing. Sarah shares a story about how a sarcastic blog post nearly destroyed her lead generation on Facebook, emphasizing the importance of diversifying marketing channels. The conversation covers various topics, including AI's role in ad copy, common mistakes in Facebook ad management, and the significance of sharing failures as part of professional growth.

The episode also touches upon Sarah's career journey, and Anu concludes with details about upcoming PPC Live events and her new PPC mindset coaching program.

00:00 Introduction to PPC Live The Podcast

01:06 Meet Sarah Sal: Facebook Ad Specialist

02:36 The Matcha vs Coffee Debate

04:41 Discussing Major F-Ups in PPC

05:29 The Sarcasm Incident: A Costly Joke

12:40 Navigating Client Expectations and Budgeting

18:03 Email Issues and Targeting Problems

18:20 The Importance of Educational Content1

8:47 The Coffee Shop Analogy

19:21 Common AI and Facebook Ad Mistakes

21:56 The Persuasive Power of Personal Stories

24:16 The Pitfalls of AI in Advertising

26:15 The Value of Learning from Mistakes

30:10 The King and the Clown: A Marketing Lesson

32:22 Final Thoughts and Upcoming Events

Find Sarah on ⁠LinkedIn⁠ and her site⁠

Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠

PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠ event is on July 31st

Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

  continue reading

330 episodes

Artwork
iconShare
 
Manage episode 496134168 series 2434262
Content provided by Anu Adegbola. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anu Adegbola or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Navigating PPC Pitfalls: Lessons from Facebook Ad Expert Sarah SalIn this episode of PPC Live, host Anu introduces the podcast's new format, bringing experts directly to the listeners.

Anu speaks with Sarah Sal, a renowned Facebook ad specialist, known for her engaging and often sarcastic takes on digital marketing. Sarah shares a story about how a sarcastic blog post nearly destroyed her lead generation on Facebook, emphasizing the importance of diversifying marketing channels. The conversation covers various topics, including AI's role in ad copy, common mistakes in Facebook ad management, and the significance of sharing failures as part of professional growth.

The episode also touches upon Sarah's career journey, and Anu concludes with details about upcoming PPC Live events and her new PPC mindset coaching program.

00:00 Introduction to PPC Live The Podcast

01:06 Meet Sarah Sal: Facebook Ad Specialist

02:36 The Matcha vs Coffee Debate

04:41 Discussing Major F-Ups in PPC

05:29 The Sarcasm Incident: A Costly Joke

12:40 Navigating Client Expectations and Budgeting

18:03 Email Issues and Targeting Problems

18:20 The Importance of Educational Content1

8:47 The Coffee Shop Analogy

19:21 Common AI and Facebook Ad Mistakes

21:56 The Persuasive Power of Personal Stories

24:16 The Pitfalls of AI in Advertising

26:15 The Value of Learning from Mistakes

30:10 The King and the Clown: A Marketing Lesson

32:22 Final Thoughts and Upcoming Events

Find Sarah on ⁠LinkedIn⁠ and her site⁠

Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠

PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠ event is on July 31st

Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

  continue reading

330 episodes

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