Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Anu Adegbola. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anu Adegbola or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Similar to PPC Live The Podcast - The F*ck ups that led to Triumphs
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EP325 - Turning a 40% ROAS Mistake into Opportunity ft Kate Luke
Manage episode 493620198 series 2434262
Content provided by Anu Adegbola. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anu Adegbola or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of PPC Live,The Podcast, host Anu interviews Kate Luke, a seasoned head of digital with a passion for e-commerce. The episode focuses on how mistakes, specifically in PPC settings, can lead to unexpected successes and valuable lessons.
Kate shares an early career mistake involving setting the wrong target ROAS and how it surprisingly generated positive results. The conversation highlights the importance of trust, both within teams and with clients, as well as the necessity of allowing AI and automation algorithms time to learn and optimize. Practical advice includes avoiding major changes on Fridays, taking a moment to breathe before reacting to mistakes, and fostering an open environment where learning from errors is normalized. The episode also touches on broader industry practices and the benefits of honest discussion about common mistakes.
Key Takeaways:
Mistake: Kate accidentally set a target ROAS to 40% instead of 400%, leading to unexpected high spend.
Surprising Outcome: The campaign actually performed well, uncovering new sales opportunities.
Lesson 1: Never make big changes on a Friday—you risk weekend issues without oversight.
Lesson 2: Always double-check even simple inputs to avoid costly errors.
Lesson 3: Build trust with clients—owning up to mistakes and handling them well builds credibility.
Lesson 4: Don’t over-constrain campaigns—loosening ROAS targets can sometimes yield better performance.
Lesson 5: In the AI/PMax era, avoid constant changes—let algorithms learn and optimize.
Lesson 6: Give changes time to stabilize before evaluating results (at least 1–2 weeks).
Final Advice: Mistakes are inevitable—how you respond and resolve them matters most.
00:00 Introduction to PPC Live The Podcast
01:14 Meet Kate Luke: Digital Transformation Expert
04:01 Kate's Early Career Mistake
06:57 Lessons Learned and Client Trust
13:06 Advice for Handling Mistakes
13:29 Handling Client Mistakes with Confidence
13:44 Lessons Learned from Simple Mistakes
14:25 The Importance of Double-Checking
14:49 Saying No to Friday Changes
16:38 Encouraging Open Conversations About Mistakes
17:55 Creating a Safe Space for Juniors
19:27 Navigating AI and Automation in PPC
20:54 The Learning Period in AI Systems
23:02 Final Thoughts and Farewell
Find Kate on LinkedIn
Book a coaching call with Anu
PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live London event is on July 31st
Follow us on LinkedIn
Follow us on Twitter
Join our WhatsApp Group
Subscribe to our Newsletter
330 episodes
Share
Manage episode 493620198 series 2434262
Content provided by Anu Adegbola. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anu Adegbola or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of PPC Live,The Podcast, host Anu interviews Kate Luke, a seasoned head of digital with a passion for e-commerce. The episode focuses on how mistakes, specifically in PPC settings, can lead to unexpected successes and valuable lessons.
Kate shares an early career mistake involving setting the wrong target ROAS and how it surprisingly generated positive results. The conversation highlights the importance of trust, both within teams and with clients, as well as the necessity of allowing AI and automation algorithms time to learn and optimize. Practical advice includes avoiding major changes on Fridays, taking a moment to breathe before reacting to mistakes, and fostering an open environment where learning from errors is normalized. The episode also touches on broader industry practices and the benefits of honest discussion about common mistakes.
Key Takeaways:
Mistake: Kate accidentally set a target ROAS to 40% instead of 400%, leading to unexpected high spend.
Surprising Outcome: The campaign actually performed well, uncovering new sales opportunities.
Lesson 1: Never make big changes on a Friday—you risk weekend issues without oversight.
Lesson 2: Always double-check even simple inputs to avoid costly errors.
Lesson 3: Build trust with clients—owning up to mistakes and handling them well builds credibility.
Lesson 4: Don’t over-constrain campaigns—loosening ROAS targets can sometimes yield better performance.
Lesson 5: In the AI/PMax era, avoid constant changes—let algorithms learn and optimize.
Lesson 6: Give changes time to stabilize before evaluating results (at least 1–2 weeks).
Final Advice: Mistakes are inevitable—how you respond and resolve them matters most.
00:00 Introduction to PPC Live The Podcast
01:14 Meet Kate Luke: Digital Transformation Expert
04:01 Kate's Early Career Mistake
06:57 Lessons Learned and Client Trust
13:06 Advice for Handling Mistakes
13:29 Handling Client Mistakes with Confidence
13:44 Lessons Learned from Simple Mistakes
14:25 The Importance of Double-Checking
14:49 Saying No to Friday Changes
16:38 Encouraging Open Conversations About Mistakes
17:55 Creating a Safe Space for Juniors
19:27 Navigating AI and Automation in PPC
20:54 The Learning Period in AI Systems
23:02 Final Thoughts and Farewell
Find Kate on LinkedIn
Book a coaching call with Anu
PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live London event is on July 31st
Follow us on LinkedIn
Follow us on Twitter
Join our WhatsApp Group
Subscribe to our Newsletter
330 episodes
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Similar to PPC Live The Podcast - The F*ck ups that led to Triumphs
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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continue reading
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…
continue reading
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continue reading
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continue reading
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
9k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Each week on the StoryBrand Podcast host Donald Miller, bestselling author of the book "Building A StoryBrand", shares strategies for creating marketing and messaging that make you stand out, connect with customers, and actually grow your business. Get the tools you need to create clear and effective messaging that grows your business at StoryBrand.com.
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continue reading
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