))
Stop Struggling With Content: Build a Messaging Ecosystem That Works w/M. Shannon Hernandez
Manage episode 507856020 series 3462552
What if marketing didn't feel like a chore?
In this episode, I’m joined by messaging strategist and email marketing rebel M. Shannon Hernandez, who is flipping the script on everything you think you know about how to communicate with your audience.
Shannon is co-founder of the Joyful Business Revolution, and she’s here to help you stop screaming into the social media void and start building a real, connected community through your email list.
No more random posts.
No more “wtf do I even write?” panic.
Just clear, value-driven messaging that feels good and drives results.
We talk about:
- The difference between messaging strategy and copywriting - and why most people are focused on the wrong one
- The six types of content in Shannon’s Profit-Driven Messaging Ecosystem and how to use them
- How to simplify your entire marketing plan to just one social platform + email (yes, really)
- The most common email mistakes heart-centered entrepreneurs make and how to fix them
If you’ve ever dreaded writing your newsletter or felt like “good marketing” requires sacrificing your time, energy or soul, Shannon is here to give you permission to market in a way that feels like YOU - joyful, human, and wildly effective.
Links & References:
- Trying to grow your list, increase your visibility or make new connections? Join us at the next PWR Virtual Speed Networking Event!
- For faster business growth through networking, strategy and accountability, check out the Powerful Women Rising Business Growth Community!
- Grab Shannon's 65 Story Marketing Ideas to Grow Your Community and Business at joyfulbusinessrevolution.com
- Connect with Shannon on LinkedIn!
Connect with Your Host!
Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.
Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME
She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.
Chapters
1. Introduction to Shannon Hernandez (00:00:00)
2. Messaging Strategy vs. Copywriting (00:04:37)
3. Make Email Fun Again (00:05:08)
4. Email List as Community (00:09:24)
5. Balancing Relationships and Sales (00:13:26)
6. Common Email Marketing Mistakes (00:18:00)
7. Story Marketing Resources (00:20:14)
118 episodes
Share
