Media Maverick Moves: Louise Roberts On Monetizing Opinion And Mastering PR Power Your Profits podcast

Media Maverick Moves: Louise Roberts on Monetizing Opinion and Mastering PR

1d ago 30:16

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Today we’re diving in with Louise Roberts—renowned editor, columnist, TV commentator, and commercial revenue strategist—on how to turn big ideas into bankable results at the intersection of media, business, and innovation.

What you’ll learn

The #1 skill behind staying relevant in fast-moving media: audience-first storytelling
How to prep for high-stakes interviews (without sounding scripted)
Turning controversial topics into respectful, fact-led debates that build your brand
Monetizing opinion content and overlooked revenue streams (hello, education sector)
Building CEO media muscle: authentic voice, strategic messaging, and on-camera presence
“Be local, think global”: scaling your perspective without losing relevance

Connect with Louise Roberts

X (Twitter): @‌whatlouthinks

Facebook: https://www.facebook.com/louise.robertsjournalist

LinkedIN: https://www.linkedin.com/in/louise-robertsmedia/

Instagram: @‌whatlousees

Join the conversation:What’s ONE media move you’ll make this month—pitch a story, publish an opinion piece, or book a podcast?

135 episodes