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Social vs Owned: Weighing the Costs of Where You Build Community with Brian Oblinger
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Our guest on this episode of Higher Logic’s Power of Connection is Brian Oblinger, a career-experienced consultant around community, customer experience, advocacy, strategy, optimization, and more. Brian’s also held staff positions in both platforms and businesses and talks with us about migrating from social media-based communities to owned communities, and the changes going on in the community space. Topics covered include:
- Why companies think social media means you don’t need a community.
- The elements of social media that drive companies back to an owned community.
- The biggest challenges faced when transitioning to social to owned community.
- The three top best practices on migrating from social-centered to community-centered engagement.
- The right way for community to use social platforms.
- The two buckets of the metrics that matter for community.
- How brand-owned communities will evolve over the next few years.
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