In this episode, we sit down with Jessica Johnson, the visionary behind Figiúra — a brand on a mission to redefine bras for women with implant-based augmented breasts. Figiúra was born out of Jessica’s personal journey: after getting breast augmentation, she struggled to find bras that felt comfortable, supportive, and flattering. From her lived experience, Jessica identified a glaring gap. Traditional bras weren’t designed for the unique shape, rigidity, and projection of augmented breasts — leaving many women limited to sports bras or ill-fitting bralettes. What began as her personal frustration turned into a broader conversation when she reached out to others; women in her community who had undergone augmentation (cosmetic, reconstructive, or restorative). The response was overwhelming: many shared the same problem. In the podcast, Jessica describes that moment as an awakening — realizing she wasn’t alone, and that there was a real underserved community calling out for better options. That collective need became the foundation for Figiúra. For additional content check out our website, www.powerinheels.ca Don't forget to follow us on Instagram, Facebook, TikTok and LinkedIn