The web we built—a tangle of HTML, JavaScript, CSS, APIs, and SEO quirks—has always been messy. But with AI agents and real-time apps now consuming the web as data, that mess becomes a liability. Firecrawl is one of the new tools reshaping how apps see and ingest web content, turning web pages into structured JSON, markdown, screenshots—everything you need for your agents to behave intelligently.

In this episode, F5's Lori MacVittie, Joel Moses, and returning guest Aubrey King dig into how Firecrawl works and why it’s emblematic of a deeper shift: the web is no longer just for browsers. It’s now an ingestion surface, a layer to be crawled, parsed, cleaned, and trusted (or not) by your AI stacks. That means how your app presents itself—not just in UI, but in metadata, APIs, link structure, content semantics—matters more than ever.