Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Content provided by Priscilla McKinney, Little Bird Marketing, and C-Suite Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Priscilla McKinney, Little Bird Marketing, and C-Suite Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Quirks Chicago Conference Flyover Part 2
Manage episode 481581409 series 2286857
Content provided by Priscilla McKinney, Little Bird Marketing, and C-Suite Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Priscilla McKinney, Little Bird Marketing, and C-Suite Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This podcast mini-series is brought to you by Smith Hanley & Associates, connecting businesses worldwide through specialized recruitment solutions.
What makes a market research company truly stand out in 2025?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney delivers Part 2 of our Quirks Chicago Conference Flyover as she catches up with industry leaders about the evolving landscape of market research. This collection of candid conversations captures the pulse of the industry through unfiltered discussions with executives who are navigating the balance between technology and human connection.
They discuss how specialized recruitment panels are transforming agricultural and veterinary research, why community building is more effective than traditional panel development, and how behavioral data is becoming essential for accurate insights. From the merging of strategic partners and the development of AI-powered DIY tools to the critical importance of understanding emotions in brand perception, these leaders share practical approaches that deliver tangible results for their clients.
"Trust is the biggest factor when it comes to farmers or most folks within the ag industry," Mike Mostransky explains. "We're regularly in touch with those participants within the ag space. If they hear it coming in from us, because we are selective as to who we work with, they trust us."
This flyover features in-depth conversations with research professionals from diverse specialties, each offering unique perspectives on the intersection of technology, human expertise, and industry evolution. Despite technological advances and shifting business models, building genuine relationships with both research participants and clients remains the cornerstone of lasting success in market research.
Want to connect with any of our guests? Featured below are all of their LinkedIn profiles, and if you decide to contact them, make sure to let them know that Little Bird Marketing sent you their way: Mike Mostransky, Insights Director at Qlarity; Pal Afzelius, CEO and Co-founder at Protobrand; Paul Gaudette, CEO and Co-founder at Dig Insights; Pierson Wofford, Executive Recruiter at Smith Hanley Associates; Ray Fischer, CEO of Aha! Insights Technology; Stewart Tippler, European Representative with Quirks Media; Nicole Potter, Field Manager at Insights in Marketing; Sean McKenna, SVP of Business Development at Luth Research.
413 episodes
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Manage episode 481581409 series 2286857
Content provided by Priscilla McKinney, Little Bird Marketing, and C-Suite Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Priscilla McKinney, Little Bird Marketing, and C-Suite Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This podcast mini-series is brought to you by Smith Hanley & Associates, connecting businesses worldwide through specialized recruitment solutions.
What makes a market research company truly stand out in 2025?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney delivers Part 2 of our Quirks Chicago Conference Flyover as she catches up with industry leaders about the evolving landscape of market research. This collection of candid conversations captures the pulse of the industry through unfiltered discussions with executives who are navigating the balance between technology and human connection.
They discuss how specialized recruitment panels are transforming agricultural and veterinary research, why community building is more effective than traditional panel development, and how behavioral data is becoming essential for accurate insights. From the merging of strategic partners and the development of AI-powered DIY tools to the critical importance of understanding emotions in brand perception, these leaders share practical approaches that deliver tangible results for their clients.
"Trust is the biggest factor when it comes to farmers or most folks within the ag industry," Mike Mostransky explains. "We're regularly in touch with those participants within the ag space. If they hear it coming in from us, because we are selective as to who we work with, they trust us."
This flyover features in-depth conversations with research professionals from diverse specialties, each offering unique perspectives on the intersection of technology, human expertise, and industry evolution. Despite technological advances and shifting business models, building genuine relationships with both research participants and clients remains the cornerstone of lasting success in market research.
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413 episodes
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Similar to Ponderings from the Perch
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
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