Disruptor Nation—this one hits different. I sat down with Joe Luplow, former Army Ranger turned elite trainer and entrepreneur, to pull back the curtain on what it really takes to build a body, a business, and a life that reflects the legacy you want to leave.

Joe’s story is forged in adversity—from childhood challenges to military discipline, and from trauma to transformation. This episode unpacks the raw truth of how true strength is earned, not given. Joe shares how fitness became his mental armor, why discipline is more powerful than motivation, and how his wife’s unwavering belief helped redirect his path toward purpose.

We go deep on:

• Why fitness is more mental than physical—and how to train both

• How the military shaped Joe’s mindset (and how he unlearned what no longer served him)

• The difference between staying motivated vs. staying disciplined

• How trauma, if faced with courage, can be the foundation of your greatest strength

• The vital role of relationships and support systems in growth

• Turning pain into purpose, and fear into fuel

This episode is more than motivation—it’s a blueprint for transformation. If you're building something that matters—whether it's your body, business, or identity—Joe’s journey will push you to stop waiting for the right time and start becoming the person your future demands.

Joe’s Countdown to Impact Picks:

3 Books:

• Outwitting the Devil - https://a.co/d/37x4D1v

• Extreme Ownership - https://a.co/d/3bYNPJi

• $100M Offers - https://a.co/d/0n2VROf

2 Quotes:

• “It’s not ‘poor me,’ it’s ‘poor anyone else that has to f***ing try.’” – Alex Hormozi

• “We do what’s expected of us.” – Unknown Regiment Colonel

1 Person: His wife, Tristan – the unwavering support behind his transformation.

Follow Joe on Instagram: @mr_joelup Subscribe to The Point of Impact Podcast — and leave a review if this one hit home