Rob Huston breaks down why current grain markets and South American supply are pressuring margins and how grain elevators must operate smarter to compete. The episode explains five practical AI applications for market analysis, customer prioritization, forecasting, risk detection, and document search — and warns about the governance risks of using free consumer AI. Rob outlines a clear phased roadmap: build a unified data foundation with Microsoft Fabric, choose Enterprise AI, enforce governance and training, start small, then measure and expand — all to gain secure, measurable advantages in merchandising and operations.