Ever wondered why some podcasters with massive download numbers struggle to make money whilst others with tiny audiences are banking six figures? Gary Arndt, creator of Everything Everywhere Daily (50+ million downloads), reveals the uncomfortable truth about vanity metrics that most podcasters refuse to face. From losing 95% of his income overnight during the pandemic to building one of the world's most successful educational podcasts, Gary shares why his mercenary approach to metrics changed everything. Discover why 180,000 social media followers converted to just 200 downloads, how he calculated that podcast listeners spend 10,000x more time with his content than his website visitors, and why targeting the right audience beats chasing download numbers every single time.

Key Takeaways

• Why social media followings don't convert to podcast success - Learn why Gary's 180k+ followers across platforms only generated 200 downloads in his first month and how cross-platform promotion fails
• The 10,000x engagement multiplier - Discover how podcast listeners spend dramatically more time with your content than any other medium and why time trumps all other metrics
• Strategic audience targeting over vanity metrics - Understand why 200 downloads from the right audience can generate more revenue than 2,000 random downloads and how to calculate your subscriber value
• Investment mindset for podcast growth - Learn why successful podcasters treat their show as a media property competing with Netflix and why you must invest money to break through the noise

Resources

Guest Links:

• Gary's Podcast: https://everything-everywhere.com/

• Podjunction Home: https://podjunction.com/
• Sadaf's LinkedIn: https://www.linkedin.com/in/sadafbeynon/