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#106 What Five Years of Podcasting Taught Will Laurenson About Business Growth
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When Will Laurenson first started Customers Who Click, there was no strategy deck or detailed launch plan — just a deep curiosity and a desire to learn from great marketers.
Five years later, his podcast has crossed 500,000 downloads, featured over 260 guests, and become a key part of his consulting business.
In this episode, we unpack the lessons behind that journey:
- Curiosity over control — how letting go of a fixed plan led to better conversations
- The value of pre-calls — why building comfort and fit before hitting record matters
- Over-prepping kills flow — what Will learned about staying present in the moment
- Good questions > smart answers — how listening properly changes everything
- Podcasting as relationship-building — the unexpected business growth that follows
If you’ve ever wondered how podcasting can do more than just share stories — how it can actually drive business results — this episode is packed with takeaways from someone who’s done it for five years straight.
🎧 Listen to Will’s show: Customers Who Click
💬 Connect with Will on LinkedIn: linkedin.com/in/willlaurenson
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