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Are We Overcomplicating Podcasting?

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Manage episode 497522673 series 3415911
Content provided by Alitu via The Podcast Host. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alitu via The Podcast Host or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Podcasting isn’t easy, but it doesn’t have to be complicated.

Figuring out who you want to reach and how you’ll serve them is hard work, but it’s the kind that truly moves the needle.

In 2025, we risk losing sight of that north star. Too often, clarity is traded for trends, and purpose is swapped for perceived expectations. Stay focused. The best podcasts still begin by serving real people, not chasing the algorithm.

On this episode, I'm joined by Rachel Corbett, who brings a wealth of podcasting experience to the table. We discuss some recent data collected through regular polls in our Podcraft Pointers newsletter. Then, we catch up on the latest tools, tactics, and techniques that are working well for us right now.

Key Talking Points

The "Podcasting" Name Debate

Video vs. Audio-Only Content

Monetisation Challenges with Video

  • Dynamic ad serving (industry standard) doesn't work on YouTube or Spotify's cached video feeds
  • Forces return to baked-in ads, creating same problems the industry solved years ago
  • Cuts off major monetisation channels for creators heavily dependent on Spotify

Platform Control Issues

The Value of Audio-First Content

AI and Workflow Tools

  • ChatGPT valuable for idea generation and content planning, not wholesale content creation
  • Adobe Enhance effective for audio cleanup
  • AI clipping tools not yet reliable for video editing
  • Canva increasingly useful for quick design and video creation

Equipment and Setup

Industry Complexity

  • Podcasting has become significantly more complex compared to simpler early days
  • Multiple platform considerations creating workflow complications
  • Need to balance innovation with accessibility for new creators
  continue reading

266 episodes

Artwork
iconShare
 
Manage episode 497522673 series 3415911
Content provided by Alitu via The Podcast Host. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alitu via The Podcast Host or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Podcasting isn’t easy, but it doesn’t have to be complicated.

Figuring out who you want to reach and how you’ll serve them is hard work, but it’s the kind that truly moves the needle.

In 2025, we risk losing sight of that north star. Too often, clarity is traded for trends, and purpose is swapped for perceived expectations. Stay focused. The best podcasts still begin by serving real people, not chasing the algorithm.

On this episode, I'm joined by Rachel Corbett, who brings a wealth of podcasting experience to the table. We discuss some recent data collected through regular polls in our Podcraft Pointers newsletter. Then, we catch up on the latest tools, tactics, and techniques that are working well for us right now.

Key Talking Points

The "Podcasting" Name Debate

Video vs. Audio-Only Content

Monetisation Challenges with Video

  • Dynamic ad serving (industry standard) doesn't work on YouTube or Spotify's cached video feeds
  • Forces return to baked-in ads, creating same problems the industry solved years ago
  • Cuts off major monetisation channels for creators heavily dependent on Spotify

Platform Control Issues

The Value of Audio-First Content

AI and Workflow Tools

  • ChatGPT valuable for idea generation and content planning, not wholesale content creation
  • Adobe Enhance effective for audio cleanup
  • AI clipping tools not yet reliable for video editing
  • Canva increasingly useful for quick design and video creation

Equipment and Setup

Industry Complexity

  • Podcasting has become significantly more complex compared to simpler early days
  • Multiple platform considerations creating workflow complications
  • Need to balance innovation with accessibility for new creators
  continue reading

266 episodes

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