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Flat Downloads Don’t Always Mean Flat Growth. But They Might Hide a Bigger Problem

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Manage episode 524284022 series 2420151
Content provided by Alitu via The Podcast Host. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alitu via The Podcast Host or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Imagine a podcaster who has been publishing for a couple of years. Every time they check their stats, the number is the same.

They assume they have hit a plateau.

So they spend more on marketing. They push harder on promotion. Nothing changes. The number stays flat.

What that number does not show is what is happening underneath. New listeners are finding the show. At the same time, existing listeners are drifting away. Growth and churn are cancelling each other out.

The show is moving. The metric makes it look stuck.

In this episode, we're joined by Dan Misener from Bumper to unpack why download numbers can be misleading, and what better signals actually tell you how your podcast is performing. We also tackle churn head-on. If new listeners are finding your show but not sticking around, we look at what might be driving that drop off and what you can do to change it.

Podcraft is brought to you by Alitu and The Podcast Host

  continue reading

328 episodes

Artwork
iconShare
 
Manage episode 524284022 series 2420151
Content provided by Alitu via The Podcast Host. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alitu via The Podcast Host or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Imagine a podcaster who has been publishing for a couple of years. Every time they check their stats, the number is the same.

They assume they have hit a plateau.

So they spend more on marketing. They push harder on promotion. Nothing changes. The number stays flat.

What that number does not show is what is happening underneath. New listeners are finding the show. At the same time, existing listeners are drifting away. Growth and churn are cancelling each other out.

The show is moving. The metric makes it look stuck.

In this episode, we're joined by Dan Misener from Bumper to unpack why download numbers can be misleading, and what better signals actually tell you how your podcast is performing. We also tackle churn head-on. If new listeners are finding your show but not sticking around, we look at what might be driving that drop off and what you can do to change it.

Podcraft is brought to you by Alitu and The Podcast Host

  continue reading

328 episodes

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