Martha Muzychka was named an IABC Fellow in 2019, acknowledging her decades of service to the profession and excellence in the field. Peter Finn, IABC executive director and host, sat down to talk with Martha about what led her to an entrepreneurial career, observations from her experience as a Gold Quill evaluator, what it means to join the ranks of IABC Fellows, trends she’s keeping a pulse on as we continue to move into a post-pandemic phase of work and life, and more.

LINKS

*Social Media*

https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/

*IABC Websites*

https://www.iabc.com/| https://catalyst.iabc.com/

*IABC Fellows Designation*

https://www.iabc.com/Career/Awards/Fellow-Designation

*IABC Member Directory*

https://members.iabc.com/Directory

Martha Muzychka, ABC, MC, IABC Fellow, is an award-winning, experienced communicator and policy researcher with more than 30 years of experience. Operating as Praxis Communications since 2005, Muzychka brings together a unique community perspective with a firm foundation in strategic communications principles. Her clients are many and varied, including large and small organizations in Newfoundland and Labrador and across Canada from the government, nonprofit, community and private sectors.

Muzychka has demonstrated strengths in communications, qualitative research, policy analysis, consultation processes, reputation and crisis management and writing. In her work, she explores new and creative approaches for communicating and engaging with target audiences by bringing together a unique community perspective with a firm foundation in strategic communications principles.

A popular workshop leader and presenter, Muzychka has extensive experience in public speaking, workshop development and presentation and group facilitation. As well as creating custom training for clients, Muzychka is a licensed trainer for McLuhan-Davies Communication training products for Newfoundland and Labrador.

Muzychka’s work and contributions to communications excellence and IABC have been recognized locally (IABC NL Communicator of the Year, 2018) nationally (IABC Canada Master Communicator, 2015) and globally (IABC Fellow, 2019).