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Stop Screaming for Attention: The Smarter Way to Market with a Podcast
Manage episode 490760168 series 3516258
In episode fifty-eight of Podcasts Suck, Sebastian Rusk discusses into the chaotic world of social media and why shouting louder isn't the answer to gaining attention. Instead, we discuss how podcasting offers a unique opportunity to create intentional, long-form content that builds trust and authority over time.
Tune in for insights on navigating the podcasting journey and strategies to stand out in a crowded digital space.
TIMESTAMPS
[00:02:06] Social noise vs. social signal.
[00:08:00] Value over viral wins.
[00:10:12] Starting a podcast.
QUOTES
- "When you start speaking consistently, people start hearing you when they need you."
- "The magic is made when you focus on not going viral, but instead going valuable. Valuable over viral wins every time."
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SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
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Chapters
1. Podcast Introduction (00:00:00)
2. The Problem with Social Media Noise (00:01:03)
3. Podcasting: Trust-Level Content (00:02:36)
4. Building Authority Over Attention (00:03:35)
5. Becoming a Trusted Voice (00:05:10)
6. Value Game vs. Volume Game (00:08:17)
7. Final Thoughts and Call to Action (00:09:56)
60 episodes
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