Are you unintentionally losing listeners every time you record for both video and audio? Today, the team digs into one of the biggest questions indie podcasters are wrestling with right now: how do you grow your show by embracing video without leaving your audio-only audience behind? Settle in, because we break down the expectations, myths, and simple shifts that help creators thrive across both formats. You’ll learn how to make each episode more accessible, more adaptable, and more discoverable, no matter where your listeners find you. To wrap up the week, we close with our community wins, celebrating each other and lifting each other up.

Episode Highlights:

[02:17] Balancing Audio and Video Content

[04:51] Exploring the Role of Visuals in Podcasts

[13:28] Strategies for Engaging Both Audio and Video Audiences

[26:58] Balancing Audio and Visual Content

[28:36] Discoverability: YouTube vs. Podcast Platforms

[34:54] Sharing Wins

[41:40] Community and Networking in Podcasting

Links & Resources:

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Cliff Ravenscroft:

https://www.cliffravenscraft.com

Austin Armstrong:

https://austinarmstrong.ai

Marketing Against The Grain:

https://youtube.com/@matgpod?si=ilQihYKbJmIV2vZb

Black Podcasters Association:

https://substack.com/@blackpodcastersassociation

Heather Parady:

https://www.heatherparady.com

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