))
324 - The Truth About Podcast Ads and Why Listeners Skip
Manage episode 489242649 series 3552050
Your thumbs are hovering over the skip button. You hear the ad start. Do you skip or do you listen through? When it comes to your podcast…what makes you skip an ad and what makes you stay? Today, we’re exploring how podcast ads actually land with listeners. Did you know that 46% of weekly listeners make purchases after hearing a podcast ad, and 88% take action! We also talk about how storytelling in ad reads builds trust with your audience, and why podcasters should consider promoting their own offers. Just remember, the right ad, delivered the right way, can be just as powerful as the podcast itself.
Episode Highlights:
[02:56] Ad Strategies and Podcast Advertising
[04:31] Audience Engagement and Poll on Ads
[07:57] Effectiveness of Podcast Ads
[10:09] Host Red Ads vs. Recorded Ads
[22:17] Programmatic Ads and Platforms
[30:03] Challenges with Dynamic Ad Insertions
[31:59] Building Relationships with Sponsors
[34:01] Effective Ad Placement and Control
[38:41] Knowing Your Audience
[49:44] PMC Schedule Updates
Links & Resources:
The Podcasting Morning Chat:
Join The Empowered Podcasting Facebook Group:
www.facebook.com/groups/empoweredpodcasting
Empowered Podcasting Conference 2:
Apply to Speak at Empowered Podcasting Conference 2:
www.empoweredpodcasting.com/speakers
Podcast Monetization Opportunities with Podcorn:
https://app.creators.audacy.com/login
Host Read Ads with Gumball:
Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.
Join us LIVE every weekday morning at 7 am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w
Brought to you by iRonickMedia.com and NextGenPodcaster.com
Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!
--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or [email protected]
Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here:
https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b
332 episodes
Share
