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198: The Buyer Journey Shift: How to Speak to What Your Audience Actually Cares About with Sydney O'Brien

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Manage episode 520052860 series 3487642
Content provided by Candace Dudley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Candace Dudley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

I’m sitting down with Sydney O’Brien, a content and messaging strategist, mom of three, and the host of the Mompreneur Mastery Podcast. She’s the founder of Content That Converts, where she helps women entrepreneurs ditch the cookie-cutter marketing and create messaging that actually connects—and leads to sales.

In this episode, Sydney breaks down why so much content isn’t resonating right now, how the buyer journey has shifted, and what to do instead if you want your message to land with the right people.

We talk about:

  • Where to start if you’re “doing all the things” but not seeing sales
  • How to turn your content from “scroll-past” to stand-out and stick
  • The difference between surface-level pain points and messaging that connects
  • How to adapt your marketing to the way people actually make buying decisions now

Sydney also shares her Buyer Journey Content Map, a free resource that helps you craft intentional content that builds trust without being glued to your phone all day.

👉 Connect with Sydney:

👉Podcast Tour details here ⬇️
https://stan.store/CandaceDudley/p/podcast-accelerator

🎙️Hosts + Guests -> Join the Matchmaking Community [HERE]

Support the show

  continue reading

198 episodes

Artwork
iconShare
 
Manage episode 520052860 series 3487642
Content provided by Candace Dudley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Candace Dudley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

I’m sitting down with Sydney O’Brien, a content and messaging strategist, mom of three, and the host of the Mompreneur Mastery Podcast. She’s the founder of Content That Converts, where she helps women entrepreneurs ditch the cookie-cutter marketing and create messaging that actually connects—and leads to sales.

In this episode, Sydney breaks down why so much content isn’t resonating right now, how the buyer journey has shifted, and what to do instead if you want your message to land with the right people.

We talk about:

  • Where to start if you’re “doing all the things” but not seeing sales
  • How to turn your content from “scroll-past” to stand-out and stick
  • The difference between surface-level pain points and messaging that connects
  • How to adapt your marketing to the way people actually make buying decisions now

Sydney also shares her Buyer Journey Content Map, a free resource that helps you craft intentional content that builds trust without being glued to your phone all day.

👉 Connect with Sydney:

👉Podcast Tour details here ⬇️
https://stan.store/CandaceDudley/p/podcast-accelerator

🎙️Hosts + Guests -> Join the Matchmaking Community [HERE]

Support the show

  continue reading

198 episodes

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