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Hello and welcome back to 'Podcasting for Personal Brands.' Today, we're focusing on a critical but often overlooked aspect of podcasting - creating detailed show notes, adding time stamps, and including important links in your episode descriptions. This is a particularly relevant topic for authors, coaches, and speakers who are sharing extensive content and resources with their audience.

Show notes are the text that accompanies each podcast episode, providing a summary of the content, key takeaways, and additional resources for listeners. For authors, coaches, and speakers, this is a golden opportunity to extend the value of your podcast, provide references, and promote your work.

The first element of great show notes is the episode summary. This should be a concise but comprehensive overview of what listeners can expect from the episode. It's like a movie trailer - it should intrigue potential listeners and give them enough information to decide if they want to tune in.

Next, consider adding time stamps. Time stamps are markers indicating where specific topics or segments begin in the episode. They're incredibly helpful for listeners who may want to skip to certain parts of your episode or revisit a particular section. For authors, coaches, and speakers, this could mean marking when you begin discussing a certain book, coaching technique, or speech topic.

Including crucial links in your show notes is another way to provide value to your listeners. These could be links to resources mentioned in the episode, your guest's website, or your own books or coaching services. If you referenced a specific study, article, or tool during the episode, provide the link in the show notes. This gives listeners an easy way to explore these resources further.

Finally, make sure to include a call to action in your show notes. Encourage listeners to subscribe, leave a review, or share your podcast on social media. As an author, coach, or speaker, you might also invite listeners to sign up for your newsletter, attend your next speaking event, or book a coaching session with you.

And that's our deep dive into crafting detailed show notes, adding time stamps, and including crucial links. Tune in to the next episode of 'Podcasting for Personal Brands,' where we'll explore how to effectively promote your podcast. Until then, keep creating, keep sharing, and keep making a difference with your podcast.

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