This article from Think with Google APAC explores how Google leverages Artificial Intelligence (AI) to significantly enhance its own marketing efficiency and effectiveness. It highlights the use of AI-powered solutions for automating campaign setup, rapidly generating diverse creatives, and optimising campaign performance through advanced measurement capabilities. The text provides concrete examples, such as using Gemini Pro for localised content creation and Vision AI for predictive creative testing, showcasing Google's internal application of AI to achieve greater reach and more personalised customer experiences while reducing costs and production times. Overall, the source aims to inspire other marketers by demonstrating the tangible benefits of integrating AI into their strategies.