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313. Jared Pobre, Founder & CEO of Caldera + Lab

 
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Manage episode 518909552 series 2488621
Content provided by Podcast Notes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Podcast Notes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Fitt Insider: Read the notes at at podcastnotes.org. Don't forget to subscribe for free to our newsletter, the top 10 ideas of the week, every Monday ---------

Today, I'm joined by Jared Pobre, founder & CEO of Caldera + Lab.

Launched in 2019, Caldera + Lab is revamping men's medicine cabinets with proprietary premium skincare formulas specifically engineered for guys.

In this episode, we discuss building a biotech-driven men's personal care brand.

We also cover:

  • Targeting the longevity-minded male consumer

  • Prioritizing proprietary R&D over repurposed formulas

  • Developing distribution strategies and hospitality partnerships

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider

Caldera + Lab's Website: www.calderalab.com

Amazon: https://www.amazon.com/stores/CalderaLab/page/2A608586-7E58-411C-8057-FFD688968227

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:08) Jared's background and Caldera + Lab overview

(01:33) The evolution of men's skincare since 2016

(03:02) Formulation differences: women's vs. men's skincare

(04:32) Custom formulations vs. menu-based co-manufacturing

(06:24) Pioneering proprietary ingredients for men

(08:00) Building the brand with bootstrapped resources

(10:30) Clinical studies and efficacy testing

(13:00) Customer acquisition and finding product-market fit

(15:30) DTC and Amazon as core distribution channels

(17:45) Storytelling and messaging strategy

(21:53) Balancing scientific credibility with consumer messaging

(23:12) Targeting the longevity-minded male consumer

(25:11) Retail expansion strategy and Series A funding

(26:15) Country clubs, luxury hotels, and hospitality partnerships

(27:26) Product roadmap

(28:49) Conclusion

  continue reading

327 episodes

Artwork
iconShare
 
Manage episode 518909552 series 2488621
Content provided by Podcast Notes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Podcast Notes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Fitt Insider: Read the notes at at podcastnotes.org. Don't forget to subscribe for free to our newsletter, the top 10 ideas of the week, every Monday ---------

Today, I'm joined by Jared Pobre, founder & CEO of Caldera + Lab.

Launched in 2019, Caldera + Lab is revamping men's medicine cabinets with proprietary premium skincare formulas specifically engineered for guys.

In this episode, we discuss building a biotech-driven men's personal care brand.

We also cover:

  • Targeting the longevity-minded male consumer

  • Prioritizing proprietary R&D over repurposed formulas

  • Developing distribution strategies and hospitality partnerships

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider

Caldera + Lab's Website: www.calderalab.com

Amazon: https://www.amazon.com/stores/CalderaLab/page/2A608586-7E58-411C-8057-FFD688968227

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:08) Jared's background and Caldera + Lab overview

(01:33) The evolution of men's skincare since 2016

(03:02) Formulation differences: women's vs. men's skincare

(04:32) Custom formulations vs. menu-based co-manufacturing

(06:24) Pioneering proprietary ingredients for men

(08:00) Building the brand with bootstrapped resources

(10:30) Clinical studies and efficacy testing

(13:00) Customer acquisition and finding product-market fit

(15:30) DTC and Amazon as core distribution channels

(17:45) Storytelling and messaging strategy

(21:53) Balancing scientific credibility with consumer messaging

(23:12) Targeting the longevity-minded male consumer

(25:11) Retail expansion strategy and Series A funding

(26:15) Country clubs, luxury hotels, and hospitality partnerships

(27:26) Product roadmap

(28:49) Conclusion

  continue reading

327 episodes

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