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In this episode of the Podcast Gurus, the host Guillaume Jouvencel has an insightful conversation with Armando Leduc, host of the Spaghetti on the Wall Podcast. Armando, Director of Leduc Entertainment and CEO of Sketchy Characters Production, is passionate about marketing and podcasting in the B2B space, and in this episode, he interviews Guillaume, exploring the real-world applications of podcasting as a business growth strategy.

Guillaume, who is the co-founder of GHA Podcast Consultancy, shares his journey from consulting at PwC to launching successful B2B podcasts that generate leads and build lasting relationships. Guillaume explains how podcasting has transformed his business, helped him secure six-figure leads, and let him use it as a leverage for client engagement, lead generation, and business growth. He also emphasizes on the strategic approach of niching down in podcasting to boost success. This episode offers insights on how to target specific niches, convert podcast interviews into business opportunities, and why podcasting is an essential tool for growth in today’s digital landscape.

What You’ll Learn in This Episode:

• The power of podcasting to drive B2B lead generation and create valuable connections.
• How niche podcasting helps businesses target their ideal clients and build stronger relationships.
• How podcasting can establish your brand as a thought leader in your industry.
• Tips on managing guest relationships and using podcasts to expand your network.
• Insights into Guillaume’s journey from corporate consulting to podcasting success in the B2B space.

[00:00] Introduction to Guillaume Jouvencel and the value of podcasting

[03:30] Guillaume discusses his transition from corporate treasury world to podcasting

[06:14] Shifting perceptions of podcasting and its true potential

[10:41] Success stories of clients and the impact of podcasting on their business

[16:36] The power of niching down for higher conversions

[23:28] The importance of rapport building

[32:38] Where people can find Guillaume

Follow Armando Leduc:

• LinkedIn: https://www.linkedin.com/in/armandoleduc/
• Instagram: https://www.instagram.com/armandoleduc/
• X: https://x.com/Armandoleduc
• Leduc Entertainment: https://www.leducentertainment.com/
• Sketchy Characters Productions: https://www.facebook.com/SketchyCharactersProductions/
• Spaghetti on the Wall Podcast: https://www.leducentertainment.com/spaghetti-on-the-wall-podcast/

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/
• Gha Marketing Website: https://ghapodcast.com/

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
• Instagram: https://www.instagram.com/gha_marketing/
• Tiktok: https://www.tiktok.com/@gha_marketing
• Twitter: https://twitter.com/GHAMarketing_
• Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/