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In this episode of Podcast Gurus, we sit down with Amore Philip, CEO and lead strategist at Apples & Oranges PR, a global public relations firm helping founders and CEOs build visibility through powerful storytelling and strategic media placements. With a background in fashion, theatre, architecture, and communications, Amore brings a creative and cross-industry approach to modern PR.

She shares how her unconventional journey shaped her philosophy on visibility, why authenticity matters more than ever in an AI-dominated content landscape, and what founders need to do today to become trusted thought leaders tomorrow. Amore also explains the critical role of podcasts in scaling reputation, building infrastructure for long-term visibility, and positioning leaders at the forefront of their industries.

Whether you're a startup founder, a communications strategist, or a podcaster, Amore’s story offers actionable insights on turning your voice into your greatest branding asset.

Expect to Learn:

• Why CEO visibility is non-negotiable in 2025
• The real difference between content and thought leadership
• How to stand out in an AI-saturated content world
• Why infrastructure and automation are key to scaling PR and podcast success
• How to use podcasts strategically for brand awareness and credibility

• [00:00] Introduction and Amore’s mission to elevate founder visibility
• [00:39] Why visibility is essential for CEOs in today’s media landscape
• [03:37] Understanding the difference between content and thought leadership
• [05:57] How to use AI tools without losing authenticity in your brand voice
• [08:33] Amore’s unconventional journey into PR and building a global agency
• [13:45] The strategic role of podcasts in public relations and reputation-building
• [16:32] Why launching a podcast can elevate your founder credibility
• [22:15] Building the right infrastructure to scale PR and brand authority
• [28:49] How to implement systems that turn podcasts into lead-generation machines
• [32:59] Why great PR still comes down to storytelling that resonates

• LinkedIn: https://www.linkedin.com/in/amorephilip
• Instagram: https://www.instagram.com/theiconicamore/?hl=en
• Apples & Oranges PR: https://www.linkedin.com/company/applesandorangespr

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/
• Gha Marketing Website: https://ghapodcast.com/

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
• Instagram: https://www.instagram.com/gha_marketing/
• Tiktok: https://www.tiktok.com/@gha_marketing
• Twitter: https://twitter.com/GHAMarketing_
• Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/