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You Don’t Need to Be an Expert: Why Selling What You Know is Easier Than You Think
Manage episode 495504119 series 3668762
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You don’t need a PhD, you need perspective.
Let’s kill a myth real quick: You do not need to be the world’s leading expert to sell what you know.
In fact, some of the most successful creators, coaches, and solopreneurs out there aren’t certified experts at all—they’re just a few steps ahead of the people they help.
And that’s all you need to be.
You’re not trying to publish in Harvard Business Review. You’re trying to help real people solve real problems. And for that, experience, empathy, and perspective win every time.
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