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Building Your Podcast Editing and Support Business - Why Free Is Your Secret Weapon
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Episode 87 - Building Your Podcast Editing and Support Business - Why Free Is Your Secret Weapon
The mindset shift – why doing work for free (strategically) can be the fastest way to get clients, proof, and confidence.
Key points:
- The difference between “working for free” and “being taken advantage of” – free as an intentional marketing channel, not your permanent business model.
- What early clients really need to see: reliability, communication, and results more than a big portfolio.
How a handful of well-chosen free projects can give you:
- Before/after audio samples.
- Testimonials and reviews.
- Case studies for your website.
Clear boundaries: time-limited or project-limited free offers, so you don’t burn out.
Call to action:
- Define a personal “free work cap” (e.g., 3–5 free clients or 10 free episodes) and write it down.
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