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32. Get More Downloads and Make Money with Ads | Advertising Specialist Heather Osgood

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Manage episode 312674557 series 3241256
Content provided by Christine O'Donnell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Christine O'Donnell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

“How do I make money with my podcast?” If you’ve typed this question into Google, this is where you get answers Founder of True Native Media, a podcast representation agency that specializes in podcast advertising, Heather Osgood reveals how podcasters book advertisers. In this episode, Osgood reveals tips to increase your downloads and other ways (besides advertisements) podcasters are turning a profit.

What We Learn:

1:45: What a typical day looks like for Heather

3:00: Value of having Advertisements in Podcasts

5:00: Podcasters plugging products versus social media influencers doing so

7:00: Monetizing with smaller vs. larger advertisers

10:25: Standard amount of downloads that qualifies you to work with AD companies/Ensuring working with AD’s is a win-win situation

14:35: If you don’t have many downloads, there are other ways to monetize!

  1. Sell your own products
  2. Creating Live Events
  3. Patreon
  4. Affiliate Relationships/complementary products

19:50: Transitioning from no AD’s on your podcast to having AD’s/soliciting

23:00: How to perform a successful AD read on your podcast

26:10: How to increase your podcast downloads in order to reach the threshold where you can start to consider dabbling with AD’s

30:00: Selling AD’s through players or even through True Native Media

33:25: How do journalists do a host read AD read without actually endorsing a product?

35:55: Advice for a Podcaster who is currently struggling

Helpful Links:

Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT.

Produce your show with Bright Sighted Podcasting: https://brightsighted.com

Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/

Want to connect with Heather Osgood?

Website: https://truenativemedia.com/

Heather’s Podcast: https://truenativemedia.com/podcast-advertising-playbook/

Credits:

Production: Bright Sighted

Host: Christine O'Donnell

Guest: Heather Osgood

Assistant Producer and Editor: Matthew Feiler

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

63 episodes

Artwork
iconShare
 
Manage episode 312674557 series 3241256
Content provided by Christine O'Donnell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Christine O'Donnell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

“How do I make money with my podcast?” If you’ve typed this question into Google, this is where you get answers Founder of True Native Media, a podcast representation agency that specializes in podcast advertising, Heather Osgood reveals how podcasters book advertisers. In this episode, Osgood reveals tips to increase your downloads and other ways (besides advertisements) podcasters are turning a profit.

What We Learn:

1:45: What a typical day looks like for Heather

3:00: Value of having Advertisements in Podcasts

5:00: Podcasters plugging products versus social media influencers doing so

7:00: Monetizing with smaller vs. larger advertisers

10:25: Standard amount of downloads that qualifies you to work with AD companies/Ensuring working with AD’s is a win-win situation

14:35: If you don’t have many downloads, there are other ways to monetize!

  1. Sell your own products
  2. Creating Live Events
  3. Patreon
  4. Affiliate Relationships/complementary products

19:50: Transitioning from no AD’s on your podcast to having AD’s/soliciting

23:00: How to perform a successful AD read on your podcast

26:10: How to increase your podcast downloads in order to reach the threshold where you can start to consider dabbling with AD’s

30:00: Selling AD’s through players or even through True Native Media

33:25: How do journalists do a host read AD read without actually endorsing a product?

35:55: Advice for a Podcaster who is currently struggling

Helpful Links:

Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT.

Produce your show with Bright Sighted Podcasting: https://brightsighted.com

Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/

Want to connect with Heather Osgood?

Website: https://truenativemedia.com/

Heather’s Podcast: https://truenativemedia.com/podcast-advertising-playbook/

Credits:

Production: Bright Sighted

Host: Christine O'Donnell

Guest: Heather Osgood

Assistant Producer and Editor: Matthew Feiler

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

63 episodes

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