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18. Understanding Your Podcast Listener |Creating Your Avatar

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Manage episode 312674571 series 3241256
Content provided by Christine O'Donnell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Christine O'Donnell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

“Why Do I Care?” That’s the question my Managing Editor asked me during the morning meeting on Day 1 of my first on-air reporting job in Augusta, Georgia.

It sounds harsh, right? It felt harsh at the time.

I remember feeling a white-hot flash of rage fill my body as I prepared to defend myself for a battle. That feeling of rage quickly changed to embarrassment as I realized I didn’t have a good answer to her question.

Why would a single, smart, sharp woman in Augusta, Georgia care about the story I was pitching? Would she watch that story when it aired on the news?

For the life of me I can’t remember what story I was pitching, but it dawned on me during that morning meeting that my pitch was not worthy of my Managing Editor's attention…

And that was my first lesson in working to really understand my audience as a TV journalist.

And that’s a lesson I’m hoping to teach you.

LAUNCH Successfully → 15 Step Podcast Launch Checklist: http://bit.ly/15StepChecklist

CLICK → Get A Shout Out: https://www.speakpipe.com/PodcastCoachingwithChristine

Christine's Website: https://christine-odonnell.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

63 episodes

Artwork
iconShare
 
Manage episode 312674571 series 3241256
Content provided by Christine O'Donnell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Christine O'Donnell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

“Why Do I Care?” That’s the question my Managing Editor asked me during the morning meeting on Day 1 of my first on-air reporting job in Augusta, Georgia.

It sounds harsh, right? It felt harsh at the time.

I remember feeling a white-hot flash of rage fill my body as I prepared to defend myself for a battle. That feeling of rage quickly changed to embarrassment as I realized I didn’t have a good answer to her question.

Why would a single, smart, sharp woman in Augusta, Georgia care about the story I was pitching? Would she watch that story when it aired on the news?

For the life of me I can’t remember what story I was pitching, but it dawned on me during that morning meeting that my pitch was not worthy of my Managing Editor's attention…

And that was my first lesson in working to really understand my audience as a TV journalist.

And that’s a lesson I’m hoping to teach you.

LAUNCH Successfully → 15 Step Podcast Launch Checklist: http://bit.ly/15StepChecklist

CLICK → Get A Shout Out: https://www.speakpipe.com/PodcastCoachingwithChristine

Christine's Website: https://christine-odonnell.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

63 episodes

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