A successful podcast doesn’t happen by accident—it’s built through intentional planning, clean production, and strategic promotion.

In this Espresso Shot episode, I’m breaking down the exact steps I use to produce high-impact episodes for myself and for my clients.

You’ll learn why planning is the real foundation of growth, how to record episodes that feel polished without being overworked, and why editing is a non-negotiable if you want to keep listeners engaged. I also walk you through pulling clips, writing strategic show notes, and promoting episodes in a way that actually builds trust and drives ROI. This is your blueprint if you’re DIY-ing your podcast and want clear, simple steps to follow.

This episode is for business owners who want their podcast to grow their audience, strengthen their brand, and support real conversions.

Takeaways:
• Great podcast episodes start before you ever hit record
• Light editing matters more than you think—tighten, hook, and keep momentum
• Video clips don’t need to go viral to convert
• Your show notes and titles impact findability
• Promotion is part of the process, not an afterthought

Connect with me, Hayleigh Hayhurst:
Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44
Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/checklist
Website: https://www.espressopodcastproduction.com/
Instagram: https://www.instagram.com/espressopodcastproduction/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com