In this episode of the Playably Podcast, co-founder Angelo joins to break down a major parallel between two digital revolutions: the mobile gaming explosion of the 2010s and today’s Shopify store boom. What does Flappy Bird have in common with high-fiber candy brands? More than you think.

We explore how platforms like Unity and Shopify democratized access—lowering the barrier to entry while flooding the market with copycats and competition. For ecommerce founders and marketers, it’s not enough to launch a store—you need to hook your audience fast, onboard them thoughtfully, and make that first impression unforgettable.

You’ll learn:

• What DTC brands can steal from the best mobile game onboarding flows
• Why site speed, brand differentiation, and email/SMS capture are your retention lifelines
• How shoppable games elevate customer loyalty programs and boost opt-in rates
• The psychology of “earned discounts” and gamified interactions
• Why Shopify gamification is your new growth channel

Whether you’re selling high-fiber gummies or luxe skincare, this one’s a masterclass in adapting mobile gaming tactics for ecommerce retention marketing.

👉 Try PlayAbly to power your first touchpoint with fun, on-brand, data-rich games:

• PlayAbly – explore shoppable games that drive retention
• Explore Shopify games and Shopify engagement tools
• Or go full custom with our bespoke game builds

Welcome to the PlayAbly Podcast, where we dive into the art and science of gamification, customer engagement, and driving conversions.

At PlayAbly, we turn passive audiences into active customers through shoppable games and playable experiences that transform how brands connect with their customers. Book your free demo here.

Thanks for tuning in to the PlayAbly Podcast! Ready to engage your customers like never before? PlayAbly creates branded Shoppable Games that drive results. Don’t forget, mention the podcast during your free demo, and get $500 off (book here). Learn more at playably.ai

Get Your First Month of PlayAbly free when you mention this Podcast during your free PlayAbly Demo - learn how gamification can improve your ecommerce shop at www.playably.ai