What do Taylor Swift’s Eras Tour and ecommerce gamification have in common? Turns out, everything. In this episode of the Playably Podcast, we dive into how Taylor Swift has mastered gamification to build unmatched fan loyalty, from surprise songs to Easter eggs and fan-driven experiences.

We explore:
🎤 The gamified strategies behind the Eras Tour’s massive success.
🎮 How fan-created games and interactions keep the Swiftie community engaged.
🛍️ Lessons DTC brands can learn to build brand loyalty, leverage first-party data, and create memorable customer experiences.

Whether you’re a Swiftie, a marketer, or a brand looking to turn customers into superfans, this episode is packed with insights to level up your game.

P.S. Happy birthday, Taylor—call us, we’ve got gamified ideas for your next big launch! 🎉

#TaylorSwift #Gamification #Ecommerce #BrandLoyalty #PlayablyPodcast

Welcome to the PlayAbly Podcast, where we dive into the art and science of gamification, customer engagement, and driving conversions.

At PlayAbly, we turn passive audiences into active customers through shoppable games and playable experiences that transform how brands connect with their customers. Book your free demo here.

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