It’s that time again - fresh goals, new intentions, big dreams.
But let’s be honest: most resolutions don’t make it past February.

So… why don’t our habits stick?
And more importantly - what actually works?

In this episode, I sit down with Ivan Palomino - behavioral science strategist and unapologetic habit hacker — to unpack the science behind human behavior and habit change.
Spoiler: it’s not about motivation. It’s about design.

Ivan blends neuroscience, psychology, and real-life experimentation (including his own burnout and career reinvention) to help you create lasting change — with way less effort than you think.

We covered:

• Why we operate on autopilot 90% of the time — and how to use that to your advantage

• The 4 brain rules that shape your decisions (emotion, effort, illusion, and reward)

• How to build habits by stacking them on existing routines

• The difference between rituals, motivation, and capacity

• Why your willpower was never the problem

• Tiny habits that lead to massive ripple effects

✨ Practical Takeaways:

• Pick ONE habit — do it daily for 30 days before adding more

• Use immediate rewards and low-effort design to reduce friction

• Track progress in ways that create satisfaction (not stress)

This episode is for anyone tired of failing at New Year’s goals — and ready to build change that lasts.

Your life. Your rules. For more freedom, flow, and fun.

Links:
🔗 Connect with Ivan on LinkedIn
🌐 Learn more at ivanpalomino.net
▶️ Watch more on YouTube – Growth Hacking Culture
📬 Subscribe to Ivan’s Newsletter on LinkedIn