In PX130 our guest is Max Shifman, Chief Executive Officer of Intrapac Property, one of Australia's most respected private developers. Max brings a wealth of experience to the discussion, having worked across master-planned communities, regional housing projects, and complex urban redevelopments mainly along Australia’s eastern seaboard. His background in engineering and law, combined with hands-on experience in the development sector, gives him a unique perspective on the challenges and opportunities facing the industry today. In this episode, we explore what motivates developers, how public misconceptions impact the industry, the growing burden of red and green tape, and how political and media narratives shape outcomes on the ground. Max shares candid insights into the development process, the importance of long-term thinking, and the need for a more collaborative approach between planners, developers, and regulators. We also discuss innovation, housing affordability, the tension between idealism and pragmatism in city-making, and why Australia needs to rediscover its ambition for building new cities. In Podcast Extra / Culture Corner: * Max recommends the Netflix series Drive to Survive https://www.netflix.com/au/title/80204890, a behind-the-scenes look at the world of Formula One racing. * Cam reflects on the power and abundance of Australia's natural coastal landscapes. * Pete recommends the play Victory Over the Sun, a landmark 1913 Russian Futurist work that pushed the boundaries of theatre and art. https://en.wikipedia.org/wiki/Victory_over_the_Sun Episode PX130 was released on 26 April 2025.