))
Cesare Ragazzi’s Revival: How to Breathe New Life Into a Brand with CRLAB Chairman, Andrea Mandel-Mantello - Episode 8
Manage episode 467630162 series 3611537
Content provided by Brandpie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brandpie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Investing in a bankrupt business isn’t usually the most appealing option, but for Andrea Mandel-Mantello, it was a stroke of genius…
The Cesare Ragazzi name was known throughout Italy when Andrea took over. Through a strong rebrand, resilience, and passion for improving people’s lives, Andrea’s brand now brings those values to a staggering 26 countries.
Join us on Pivot Points to discover how Andrea brought a household name back from the brink of bankruptcy.
Key takeaways from this episode:
- How Andrea took a bankrupt company and breathed new life into the Cesare Ragazzi brand
- The perseverance required to turn a company around and repay its debts
- How strategic partnerships and innovative marketing are key to internationalisation
- The importance of keeping a dedicated team motivated and aligned with your company's mission
Andrea Mandel-Mantello: https://www.linkedin.com/in/mantello/
Connect with Dave Allen: https://www.linkedin.com/in/daveallenbrandpie/
Learn more about Brandpie: https://www.brandpie.com/
https://www.linkedin.com/company/brandpie/
14 episodes
Share
