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You Had to be There: The Power of Experiences with John Connors
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In a world obsessed with impressions, the brands that win are the ones creating impressions that last.
We're joined by John Connors-- who does unserious things seriously well, blending experience design, interactive art, and large-scale events to create unforgettable human connections. From launching The Color Run to leading projects for brands like MLB, Adobe, and Crumbl, his 15-year career has spanned 200 cities, 30 countries, millions of guests, and even a few Nutcracker performances.
In this episode, we're diving into why real-life experiences still reign supreme — and how experiential marketing is turning FOMO into ROI. From immersive events to buzz-worthy brand moments, we explore how strategic storytelling and emotional engagement can drive serious business impact.
Whether you're leading a marketing team or pitching your next activation, this one's for the believers in goosebumps, group chats, and the kind of moments that make people say, “You had to be there.”
Find John on Instagram @owenjohn
Follow us on Instagram @PitchKillRepeat
Watch full episodes on YouTube @PitchKillRepeat
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